Brian McClay



Brian McClay is the Montreal-based president of BMA (Brian McClay & Associates Inc.), a global pulp industry market intelligence and management consulting services provider. Its subscribers account for roughly 80% of the world’s market pulp supply as well as many pulp buyers, agents, traders, banks and other entities in the global pulp supply chain.


BMA was founded under the name TerraChoice Market Services Inc. in November 1997 after Brian’s 19-year career at the Canadian Pulp and Paper Association (CPPA), Canada’s national industry economics/statistics/advocacy organization. In 1978, he started as its Wood Pulp Statistician and departed in 1997 as Senior Vice-President responsible for government affairs and international trade and environment issues.


Brian is also Chairman of Fort Mill, South Carolina-based, TTO LLC (Trade Tree Online), an independent transactions-based pulp/paper net-price indices provider and online pulp trading platform that was established in 2016. TTO publishes transaction-based monthly open-market net-price indices for all major pulp grades and markets as well as for selected grades of recovered paper and tissue in North America. For China, TTO also publishes daily prices for selected pulp, paper & paperboard grades.


At the CPPA, Brian was also intensely involved in managing the Canadian pulp and paper industry’s sustainability and international trade advocacy efforts.


▌During 1995-97 he chaired the international multi-stakeholder committee that developed the Environmental Profile Data Sheet (EPDS) – the world’s first Type- 3 environmental label (LCA report card) for pulp, paper & paperboard products.


▌During 1998-1999, he served as the Head of Canada’s Delegation to the Environmental Labeling Subcommittee of ISO’s Technical Committee on Environmental Management Standards (TC 207/SC3).


▌In 1997, he was a member of Canada’s delegation to the UN’s Commission on Sustainable Development and the World Trade Organization’s (WTO) Ministerial Conference in Singapore.


In 1978 Brian earned a Bachelor of Commerce degree in Management Science and Market Research from McGill University in Montreal.